The Price of Bargains: Why Temu’s Low-Cost Strategy is Backfiring
In its bid to capture the U.S. market, Temu employed a weapon of mass appeal: rock-bottom prices. This strategy swiftly opened doors to American consumers, particularly in the so-called “outer rings” of the market. However, this very weapon has now transformed into a double-edged sword, beginning to backfire on the company as it faces growing discontent from both buyers and sellers.