Volkswagen’s CEO Thomas Schäfer Discusses Future Plans in China

Following the conclusion of the Shanghai Auto Show, Volkswagen’s CEO of the Passenger Cars brand, Thomas Schäfer, made yet another visit to China on August 24th. Schäfer’s frequent trips underscore Volkswagen’s steadfast commitment to the Chinese market. In an exclusive interview, Schäfer and Stefan Mecha, another senior executive from Volkswagen, delved into several aspects of Volkswagen’s strategic approach in China.

Schäfer underscored that although short-term price wars are prevalent in competitive markets, Volkswagen is intent on enriching its product portfolio to offer users more comprehensive experiences. The company’s collaborations with Chinese entities like Horizon, as well as partnerships with CARIAD China, exemplify Volkswagen’s dedication to enhancing the offerings available to Chinese customers.

Addressing the controversy surrounding pricing disparities between the European and Chinese markets for the ID. series, Schäfer elucidated that divergent pricing is a norm driven by market dynamics. Mecha added that the competitive Chinese market necessitates perpetual adaptation and diversification.

Regarding the evolving landscape of the automotive industry, Schäfer stressed the urgency of maintaining adaptability to prosper in the rapidly transforming Chinese market. He expressed his sanguine outlook, highlighting Volkswagen’s prowess in navigating and prospering through changes.

The executives also extensively discussed Volkswagen’s synergy with local partners, spotlighting their collaboration with Xiaopeng Motors. They accentuated the criticality of synergy and showcased Volkswagen’s deep involvement in the research and development of various vehicle models, including hybrids and electric vehicles.

In light of China’s auto market progressing swiftly, Schäfer underscored the significance of discerning differing regional preferences and the requisite for a nimble approach to cater to the distinct demands of diverse cities.

In summation, Volkswagen remains resolutely committed to steering through China’s ever-evolving automotive landscape. The company is strategically diversifying its product range, strengthening collaborations, and embracing the fluidity of market trends. With a determined stance, Volkswagen aims to sustain its robust stance in China’s auto sector while adroitly adapting to emerging challenges and seizing newfound prospects.